Shimane Prefecture is running a lodging campaign to encourage winter travel. Under the “Fuyutabi Shimane Accommodation Campaign,” booking an eligible plan on the Japanese booking sites Jalan or Rakuten Travel earns you a discount coupon.
There are two coupons: a ¥3,000 coupon (about $19) usable anywhere in the prefecture, and a ¥5,000 coupon (about $31) limited to western Shimane and the Oki Islands. Both require two or more guests and an eligible plan of ¥15,000 (about $94) or more. A coupon applies only once per booking, even for consecutive nights, and the discount stays the same for groups of three or more.
The ¥5,000 coupon covers the west — Oda, Hamada, Gotsu, Masuda, Kawamoto, Misato, Onan, Tsuwano, and Yoshiga — and the Oki Islands: Ama, Nishinoshima, Chibu, and Okinoshima. Eligible stays run from December 1, 2026, to March 25, 2027 (with check-out by March 26), excluding the New Year period from December 26 to January 3.
Distribution began at 10:00 a.m. on November 9, on a first-come, first-served basis, and ends when the coupons run out. They cannot be combined with lodging coupons issued by other municipalities on Jalan or Rakuten Travel, and the details differ by site, so check the campaign page when you book. A second round has also been announced on the campaign’s special site.
One practical note: the coupons are distributed through these Japanese-language platforms, so using them takes a little Japanese. But if you are planning a winter stay in Shimane, it is worth it — winter here means Matsuba crab, Shimane wagyu beef, and hot springs.
